
June 9, 2004
Fifth Consecutive Sales & Marketing
Award Underscores Designer Interiors’
Alluring New Model Merchandising for Area Builders
Troy, Michigan – For the fifth year in
a row, Designer Interiors by Mary Olk has been
honored with a Building Association of Southeast Michigan’s
Sales & Marketing Award
for its unique ability to add essential sales appeal to new
home models.
Designer’s Interiors work at Curtis Building
Company’s Whitehall II model at the neotraditional Cherry
Hill Village in Canton was honored with a Silver Award at
the Sales & Marketing Council’s awards celebration
held last month at St. John’s Golf & Conference
Center in Plymouth.
“This recognition is particularly gratifying
given the outstanding competition in the
market, and the challenge we had at Cherry Hill to make this
home stand out in a
development of multiple builders,” said Mary Olk, president
and founder of Troy-based
Designer Interiors.
Whitehall II’s design/merchandising combines
lush colors and functional, stylish furnishings. Sophisticated
cabinetry complements jewel-colored kitchen accessories and
a family-sized breakfast nook, while inviting living room
detailing entices potential
buyers to relax by the fire with their favorite book. Custom
bedding and drapery conveys
a regal aura in the master suite, punctuating the homes appeal
to move-up buyers.
“Designer Interiors created an ambiance
that makes visitors to our model feel right at
home,” said Curtis Building Company’s Craig Menuck.
“This vision plays an important
role in our overall sales campaign at Cherry Hill Village.
”
Designer Interiors’ long-term success
in the market has pushed its annual production
volume from about 10 new models or community clubhouses a
year a decade ago to more than 50 models in 2003. Other recent,
high profile assignments have included the 2003 Homearama
model for C.R. Miller Homes at Stratford in Washington Township,
as well as a Moceri Companies’ show home at The Oaklands
in Oakland Township, which
served as a featured attraction during an earlier Somerset
Collection Home and Garden
Show.
In addition to working closely with its builder
clients and their architects, Olk continually
studies new design trends by visiting malls and shopping centers
to understand not only
emerging color or fabric preferences, but also to analyze
consumer demographics. She
also travels regularly to shop national furnishing and accessories
markets in New York,
Chicago and High Point, North Carolina. Designer Interiors
stocks its favorite pieces at
its Troy warehouse, providing convenience and flexibility
for its clients. It also
subcontracts services such as drapery or wallpaper installation
to a pool of proven
vendors.
“We typically work under tight deadlines
to meet our builders’ Grand Opening
schedules,” Olk said. “That means having the right
people and materials in place and
ready to delivery quickly and with quality.”
To learn more about Designer Interiors by Mary
Olk, schedule an interview, or arrange a
tour of one of its builders’ models, call 248-649-5885,
or visit its website at
www.designerinteriors.com.

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